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  2. Denise Morrison - Wikipedia

    en.wikipedia.org/wiki/Denise_Morrison

    Denise M. Morrison (born January 13, 1954) is an American business executive who served as president and chief executive officer of Campbell Soup Company from 2011 through 2018. [1] Named the "21st Most Powerful Woman in Business" by Fortune magazine in 2011, [ 2 ] Morrison was elected a director of Campbell in October 2010. [ 3 ]

  3. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    [6] [7] [8] The Customer Development concept emphasizes empirical research. [3] Customer development is the opposite of the “if we build it, they will come” [9] product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. [7] [8] [9] The customer development method was created by Steve Blank ...

  4. David C. Novak - Wikipedia

    en.wikipedia.org/wiki/David_C._Novak

    Novak is the co-founder, retired chairman and CEO of Yum! Brands, Inc. (CEO from 1999 to January 1, 2016). [5] [6] During Novak's tenure at Yum!Brands, the company doubled the number of restaurants to 41,000, market capitalization grew to almost $32 billion from just under $4 billion and it was an industry leader in return on invested capital.

  5. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  6. Indra Nooyi - Wikipedia

    en.wikipedia.org/wiki/Indra_Nooyi

    Indra Nooyi (née Krishnamurthy; born October 28, 1955) is an Indian-born American business executive who was the chairman and chief executive officer (CEO) of PepsiCo from 2006 to 2018.

  7. Why PepsiCo just sold its Tropicana and Naked juice brands ...

    www.aol.com/news/why-pepsico-just-sold-its...

    Johnston said the deal will help improve operating margins in PepsiCo's closely watched North America beverage business. The company purchased Tropicana in 1998 and Naked in 2006.

  8. Chief business development officer - Wikipedia

    en.wikipedia.org/wiki/Chief_business_development...

    Elaborate business development plans, design and implement processes to support business growth, through customer and market definition. Facilitate business growth by working together with clients as well as business partners (suppliers, subcontractors, JV partners, technology providers, etc.).

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.

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