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  2. Denise Morrison - Wikipedia

    en.wikipedia.org/wiki/Denise_Morrison

    Denise M. Morrison (born January 13, 1954) is an American business executive who served as president and chief executive officer of Campbell Soup Company from 2011 through 2018. [1] Named the "21st Most Powerful Woman in Business" by Fortune magazine in 2011, [ 2 ] Morrison was elected a director of Campbell in October 2010. [ 3 ]

  3. Michael DeNoma - Wikipedia

    en.wikipedia.org/wiki/Michael_DeNoma

    DeNoma began his career with Procter & Gamble in 1982 as a brand manager based in Cincinnati, Ohio. [3] [4] He moved to PepsiCo Inc. in 1985, where he served as an international director of marketing, overseeing operations in 65 countries across Southern Europe and Africa. He was later promoted to vice president and general manager in the ...

  4. Bozoma Saint John - Wikipedia

    en.wikipedia.org/wiki/Bozoma_Saint_John

    Bozoma "Boz" Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix from 2020 to 2022. Previously, she served as chief brand officer (CBO) at Uber from 2017 to 2018, and CMO at Endeavor from 2018 to 2020.

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer self-service: Help them create a customer service FAQ in wiki or blog format. Create a blog where technical support staff and customers can communicate directly. Product co-development: Create a blog where product developers and consumers can communicate directly.

  6. Don Peppers - Wikipedia

    en.wikipedia.org/wiki/Don_Peppers

    The One to One Manager: Real-World Lessons in Customer Relationship Management (Doubleday, 1999), with Martha Rogers; Peppers, Don; Rogers, Martha (2001). One to One B2B: Customer Development Strategies for the Business-to-business World. Capstone. ISBN 978-1-84112-312-7. Customer Experience: What, How, and Why Now (BookBaby, 2016).

  7. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    [6] [7] [8] The Customer Development concept emphasizes empirical research. [3] Customer development is the opposite of the “if we build it, they will come” [9] product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. [7] [8] [9] The customer development method was created by Steve Blank ...

  8. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  9. David C. Novak - Wikipedia

    en.wikipedia.org/wiki/David_C._Novak

    Novak is the co-founder, retired chairman and CEO of Yum! Brands, Inc. (CEO from 1999 to January 1, 2016). [5] [6] During Novak's tenure at Yum!Brands, the company doubled the number of restaurants to 41,000, market capitalization grew to almost $32 billion from just under $4 billion and it was an industry leader in return on invested capital.

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