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Neologisms are often formed by combining existing words (see compound noun and adjective) or by giving words new and unique suffixes or prefixes. [9] Neologisms can also be formed by blending words, for example, "brunch" is a blend of the words "breakfast" and "lunch", or through abbreviation or acronym, by intentionally rhyming with existing words or simply through playing with sounds.
For the second portion of the list, see List of words having different meanings in American and British English: M–Z. Asterisked (*) meanings, though found chiefly in the specified region, also have some currency in the other region; other definitions may be recognised by the other as Briticisms or Americanisms respectively. Additional usage ...
This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. [1] The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity , generating ideas on how to approach that opportunity, and ...
Synonym list in cuneiform on a clay tablet, Neo-Assyrian period [1] A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. [2] For example, in the English language, the words begin, start, commence, and initiate are all synonyms of one another: they are ...
Back-formation is either the process of creating a new lexeme (less precisely, a new "word") by removing actual or supposed affixes, or a neologism formed by such a process. Back-formations are shortened words created from longer words, thus back-formations may be viewed as a sub-type of clipping .
Jargon, also referred to as "technical language", is "the technical terminology or characteristic idiom of a special activity or group". [8] Most jargon is technical terminology (technical terms), involving terms of art [9] or industry terms, with particular meaning within a specific industry.
Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.
A homotypic synonym need not share an epithet or name with the correct name; what matters is that it shares the type. For example, the name Taraxacum officinale for a species of dandelion has the same type as Leontodon taraxacum L. The latter is a homotypic synonym of Taraxacum officinale F.H.Wigg.