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Aventus is an example of a fruity-chypre fragrance, [4] featuring mainly citrus top notes and animalic base notes, like as oakmoss and musk.Olivier Creed has stated that, unlike the majority of perfume houses, the Creed brand focuses more on the base notes, rather than the top ones. [5]
The history of the Creed brand prior to 1970 comes from Creed itself. No historical evidence (documents, letters, warrants, receipts, vintage bottles or packaging, business licenses, etc.) of the company’s existence before 1970 exists. In 2009, Creed opened its first stand-alone US store on Madison Avenue in New York City. [6]
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