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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
In March 2017, the company reached a deal with Under Armour to carry Under Armour shoes in DSW stores. [13] In June 2017, the company opened a store in Oman, its first store in the Middle East. [14] In May 2018, the company acquired the remaining shares of Town Shoes to obtain complete ownership of the company. [15]
Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. [3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. [2]
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Plank has grown Under Armour—founded in 1996—from a moisture-wicking shirt maker for football players into a global brand with approximately $5.9 billion in annual sales and thousands of ...
The firm is the general contractor for Under Armour's new global headquarters in the Port Covington neighborhood of Baltimore, Maryland. The new facility will feature an NCAA-regulation track and field facility, retail outlets, and a 280,000-square-foot cross-laminated mass timber office building. The project is a multi-billion-dollar endeavor ...
Under Armor?" The name stuck. [18] Plank said he chose the British spelling "armour" because he "thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR". [18] Plank initially ran the business from his grandmother's townhouse in Georgetown. [13] Under Armour's first shirt was the #0037, which Plank sold from his car. [19]
Colin Browne is the CEO of Cascale, joining the consumer goods organization May 1, 2024. [1]Browne joined Cascale from Under Armour, where he most recently served as chief operating officer (COO) and interim CEO. [2]