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These are not your mother's L'eggs pantyhose. That's the message HanesBrands is sending with a new marketing campaign -- and its first national television advertising in more than 14 years ...
1971 magazine advertisement. L'eggs is a brand of pantyhose, introduced in 1969 by Hanes.The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape.
Pantyhose, sometimes also called sheer tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Pantyhose first appeared on store shelves in 1959 for the advertisement of new design panties (Allen Gant's product, 'Panti-Legs') [1] as a convenient alternative to stockings and/or control panties which, in turn, replaced girdles.
Color chips or color samples from a plastic pellet manufacturer that enables customers to evaluate the color range as molded objects to see final effects. A color chart or color reference card is a flat, physical object that has many different color samples present. They can be available as a single-page chart, or in the form of swatchbooks or ...
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Fully fashioned stockings rose to prominence in the market during the 1940s (peaking in the 1950s) with the introduction of Nylon, with over 780,000 pairs sold on the first day and 64 million in the first year of North American sales alone. [2] [6] [5] They remained popular until the introduction of Lycra in 1958 and mini-skirts shortly after.
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