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Print/export Download as PDF; Printable version; In other projects Wikidata item; ... "Variety seeking behavior: An interdisciplinary review." Journal of Consumer ...
Additionally, of the six facet scales used to define openness, only one of them (Actions) pertains to behaviour. The sensation-seeking scales on the other hand are more behavioral in content, and sensation-seeking does not have a clearly defined relationship to the five factor model, suggesting it is related to an independent basic factor.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
The Sensation Seeking Scale is one of the most common psychological instruments for measuring sensation seeking. It was created in 1964 by Marvin Zuckerman , at the University of Delaware . [ 1 ] Zuckerman created the scale with the purpose of better understanding personality traits such as neuroticism , antisocial behavior , and psychopathy ...
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
Marvin Zuckerman (March 21, 1928, in Chicago – November 8, 2018 [1]) was Professor Emeritus of Psychology at the University of Delaware. [2] Zuckerman is best known for his research into the psychobiological basis of human personality, [3] [4] sensory deprivation, [5] [6] mood state measurement, [7] [8] and sensation seeking.
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Sensation seeking is a personality trait defined by the search for experiences and feelings, that are "varied, novel, rich and intense", and by the readiness to "take physical, social, legal, and financial risks for the sake of such experiences."