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The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James, Serena Williams, and Colin Kaepernick.
The choosing of the Sonics jersey is poignant to add further autobiographical aspect to the music video again showing that it is about Macklemore's own experiences and about a friend that he knew. Then there is a camera cut back to other young boys and girls in "Niketown" in front of a catchy Nike display saying "JUST DO IT.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Nike releases new ad after Team USA’s gold medal win. Team USA cruised to a dominant 90-75 win over Japan to claim a gold medal at the Tokyo Olympics on Sunday night, ...
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Like an athlete going through a slump, Nike (NYSE: NKE) finds itself at a critical juncture. Despite the sharp decline, Nike's stock still commands a premium valuation at 30.8 times forward earnings.
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited.
Nike stock sank more than 6% on Wednesday after the company reported fiscal first quarter revenue that missed estimates and withdrew its outlook for the year amid a CEO transition.The shoe giant ...