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The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman Herman W. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948, along with a potato product called Fritatos. [2]
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
And naturally, it noted that fans can enjoy this new treat just in time for the Super Bowl, as it's dropping both in stores nationwide and on Snacks.com today, January 13.
This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip. [23] In 1997, Spicy Nacho was introduced. For a brief period in 2004, Doritos introduced new shape and form called "Rollitos", which were corn chips shaped into small tubes, like a regular triangular Dorito was "rolled" up.
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One person described the new snack as ‘the best Cheetos I've ever had.’
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
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