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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
Around 600,000 copies of the "Step to Me" single were redeemed via the Pepsi offer, making it "the most successful on-pack promotion in the history of the U.K. soft-drink market." [3] The group also starred in three television adverts for Pepsi, all featuring the song "Move Over", [27] that were aired on TV and in cinemas in 93 countries.
[1] [2] It was the first Super Bowl halftime show to be centered entirely around hip hop music, [3] as well as the last halftime show to be sponsored by Pepsi, with Apple Music taking over the sponsorship beginning with Super Bowl LVII. [4] [5] The show was televised nationally in the U.S. by NBC.
After spending the past several years surrounding its popular Super Bowl halftime show with commercials for its flagship drink, Pepsi wants to spend more time running ads and promotions for the ...
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Pepsi boards the celebrity chef’s massive event about a year after ceding the Super Bowl’s annual halftime show to Apple Music. Pepsi in 2022 decided to walk away from a decade-long ...
The Super Bowl LIII Halftime Show, officially known as the Pepsi Super Bowl LIII Halftime Show, took place on February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia, as part of Super Bowl LIII. It was headlined by Maroon 5, joined by rappers Big Boi and Travis Scott as guests.
Instead, says Todd Kaplan, Pepsi’s vice president of marketing, “we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl ...
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