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In the 21st century, the huadian typically do not appear on women's face as daily makeup. However, the traditional pattern design of huadian is still used in the designs of contemporary wedding accessories and large shows. [8] The huadian is also used as a form of makeup for women when wearing hanfu. [8]
The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence in the East Asian cosmetics markets. [4] Bihaku products are highly popular among mature women.
Double eyelids are unconditionally considered beautiful in East Asian society. [13] The double eyelid is a crease in the small flap of skin that covers the eye. It has been estimated that 17–32% of Chinese women lack this upper eyelid crease, giving them a monolid appearance. [14] However, this is not ideal when it comes to Chinese beauty.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
In the 19th century women over 35 were respected and praised as virtuous grandmothers, but were seemed as unattractive. [20] By the start of the 20th century, older women were considered more beautiful, and the cosmetics industry had introduced anti-aging products such as creams, and practices of dyeing hair. [20]
Blogger review on Obsessions Palette Topaz. Huda Beauty is a cosmetics line that was launched in 2013 by Huda Kattan. [1] In 2017, Huda Kattan was chosen as one of "The 25 Most Influential People on the Internet" by Time, [1] and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.
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[39] [38] [40] The purpose of the movement is to create space for Korean women to feel comfortable with themselves and not have social pressures limit their identity. [41] Critics argue that by criticizing women who still apply makeup, supporters of the movement are just imposing more constraints on women's freedom of choice. [42]
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