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Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.
The Camels are coming (slogan) The City That Never Sleeps (nickname) Click It or Ticket; CO2 is Green; List of Coca-Cola slogans; Come to where the flavor is. Come to Marlboro country; Corinthian leather; Coughs and sneezes spread diseases; The customer is not a moron
Websites also often have taglines. The Usenet use taglines as short description of a newsgroup. The term is used in computing to represent aphorisms, maxims, graffiti or other slogans. In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is ...
A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.
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