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Cost per action (CPA) is calculated as the cost divided by the number of actions being measured. So, for example, if the spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15.
Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.
The most common form or keyword advertising, focused on payment methods, is pay per click (PPC), with other forms being cost per action (CPA) or cost per mille (CPM). The first documented attempt at keyword advertising was 1996, by the search company OpenText , just a few years after the first attempt at banner advertisements.
At $60 per share. Dollar-cost averaging delivers a $6,900 gain, compared to a $2,400 gain with the lump sum approach. This larger gain comes from systematically buying more shares when prices ...
Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Cost per action; Revenue sharing; Mobile advertising; Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or ...
Cost per action; Cost per lead; Cost per procedure; Cost-plus contract; Cost-plus pricing; D. Demand optimization; Demand shaping; Deprival value; Discounts and ...
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