Search results
Results from the WOW.Com Content Network
Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [ 2 ] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [ 3 ]
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Persuasion in communication is another term for influential, or influence, in communication. Persuasion is a process of communication to influence a person or audience on cognitive, affective, and behavioral information. [10] See also Suggestion Theory and how it relates to persuasion in communication and media effects research by Patrick R ...
In addition, the speaker may use pathos and fear to sway the audience. Pathos may also include appeals to audience imagination and hopes, done when the speaker paints a scenario of positive future results of following the course of action proposed. It is also related to the mood or the tone of a speech and the skill that the speaker possesses ...
Psy released "Gangnam Style" on July 15, 2012. It was the first video on YouTube to reach one billion views, and its impact is still felt today.
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...