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Conceptual combination is a fundamental [1] cognitive process by which two or more existing basic concepts are mentally synthesized to generate a composite, higher-order concept. The products of this process are sometimes referred to as " complex concepts ."
An example in social psychology would be the combination of a person's beliefs about women and their beliefs about business. If women are not generally perceived to be in business, but the person meets a woman who is, a new subtype of businesswoman may be created, and the information perceived will be incorporated into this subtype.
Example choice-based conjoint analysis survey with application to marketing (investigating preferences in ice-cream) Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
The binding problem refers to the overall encoding of our brain circuits for the combination of decisions, actions, and perception. It is considered a "problem" due to the fact that no complete model exists. The binding problem can be subdivided into the four areas of perception, neuroscience, cognitive science, and the philosophy of mind. It ...
Schumpeter's initial example of this was the combination of a steam engine and then current wagon-making technologies to produce the horseless carriage. In this case, the innovation (i.e. the car) was transformational but did not require the development of dramatic new technology.
Synergy is an interaction or cooperation giving rise to a whole that is greater than the simple sum of its parts (i.e., a non-linear addition of force, energy, or effect). [1]
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Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.