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Don’t get me started on the number of K-beauty shops in New York City alone. But Asia is home to myriad countries 10 Japanese Makeup Brands That Are Totally Kawaii
Kawaii (Japanese: かわいい or 可愛い, ; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...
Japanese female beauty practices and ideals are a cultural set of standards in relevance to human physical appearance and aesthetics. Distinctive features of Japanese aesthetics have the following qualities: simplicity, elegance, suggestion, and symbolism. [ 1 ]
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.
In Japanese culture, Kogal (コギャル, kogyaru) refers to the members of the Gyaru subculture who are still in high school and who incorporate their school uniforms into their dress style. [1] These high school girls are characterized by the typical bleached hair, make-up, shortened skirts, and wearing of loose socks.
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