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The brand was established in November 2005 as a result of the merger of the former Littlewoods and Shop Direct companies. The retailer was known as Littlewoods Shop Direct Group until a corporate rebranding to Shop Direct Group in May 2008. In 2013, the company rebranded to Shop Direct, dropping the 'group' from its name. [3]
The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. [1] In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market.
In 1980s the shop stopped selling seconds and went private in 1990. Was purchased by Hamsard 2353 in 2003 who brought it together with fellow purchase Bewise. Business went into administration in 2006. Some shops became part of Store Twenty One. [17] Shop Direct Group: 10 Discounter of surplus stock from within the Shop Direct family of companies
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As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center ; the process is called business-to-consumer (B2C ...