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  2. Public relations officer - Wikipedia

    en.wikipedia.org/wiki/Public_relations_officer

    A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...

  3. Media consultant - Wikipedia

    en.wikipedia.org/wiki/Media_consultant

    A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media.

  4. Corporate communication - Wikipedia

    en.wikipedia.org/wiki/Corporate_communication

    The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about the company to the public, including sponsorships, events, issues management and media relations.

  5. Press secretary - Wikipedia

    en.wikipedia.org/wiki/Press_secretary

    They often write the press releases and media advisories for review by the press secretary and communications director. There are usually assistant press secretaries and press officers that support the press secretary. Press secretaries also give declarations to the media when a particular event happens or an issue arises inside an organization.

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Social media are flexible communication tools that go beyond the traditional means of advertising and allow brands to interact with their audience personally or professionally. [38] [39] Influencer Marketing used to be focused on applying celebrity endorsement to help to influence audiences. Nowadays, with the growing outreach of social media ...

  7. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Media conferences are one approach used in public relations.. Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

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