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Winston was introduced in 1954 by the R.J. Reynolds Tobacco Company and quickly became one of the top-selling cigarette brands, using the slogan "Winston tastes good like a cigarette should". [7] It became the number one cigarette sold in the world by 1966, a position it held until 1972 when Marlboro overtook the brand. [8]
On July 15, 2014, Reynolds American agreed to buy Lorillard Tobacco Company for $27.4 billion. [19] The deal also included the sale of the Kool, Winston, Salem, and blu brands to Imperial Tobacco for $7.1 billion. [20] In January 2017, Reynolds American agreed to a $49.4 billion deal to be taken over by British American Tobacco. [21]
In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to Imperial Tobacco (along with the Kool, Salem, Winston and Maverick brands) to secure the approval of the Federal Trade Commission to purchase the Lorillard Tobacco Company. This did not happen, however, and R.J. Reynolds still sells the brand ...
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The "Winston Cup" became the title of the series, and later, some other regional series under NASCAR were also sponsored by the tobacco company (for example, the "Winston West" series). In the mid-1970s, some races began to get partial television coverage, frequently on the ABC sports variety show, Wide World of Sports. While Winston was not ...
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Pages in category "R. J. Reynolds Tobacco Company brands" The following 19 pages are in this category, out of 19 total. This list may not reflect recent changes. B.
"Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972.