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This short treatise professes to be the introduction to a translation of a speech by Demosthenes called On the Crown, and a speech of his rival, Aeschines, called Against Ctesiphon. Cicero was an advocate of free translation: "The essence of successful oratory, he insists, is that it should 'instruct, delight, and move the minds of his audience ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Hypsos – great or worthy writing, sometimes called sublime; Longinus's theme in On the Sublime. Hysteron proteron – a rhetorical device in which the first key word of the idea refers to something that happens temporally later than the second key word; the goal is to call attention to the more important idea by placing it first.
The grand style (also referred to as 'high style') is a style of rhetoric, notable for its use of figurative language and for its ability to evoke emotion.The term was coined by Matthew Arnold. [1]
For example, after relating the story of how Simonides relied on remembered seating arrangements to call to mind the faces of recently deceased guests, Stephen M. Kosslyn remarks "[t]his insight led to the development of a technique the Greeks called the method of loci, which is a systematic way of improving one's memory by using imagery."
Elocutio (lexis or phrasis in Greek) [1] [2] is a Latin term for the mastery of rhetorical devices and figures of speech in Western classical rhetoric. [2] Elocutio or style is the third of the five canons of classical rhetoric (the others being inventio, dispositio, memoria, and pronuntiatio) that concern the craft and delivery of speeches and writing.
Elocution is the study of formal speaking in pronunciation, grammar, style, and tone as well as the idea and practice of effective speech and its forms. It stems from the idea that while communication is symbolic, sounds are final and compelling.
For example, the phrase, "John, my best friend" uses the scheme known as apposition. Tropes (from Greek trepein, 'to turn') change the general meaning of words. An example of a trope is irony, which is the use of words to convey the opposite of their usual meaning ("For Brutus is an honorable man; / So are they all, all honorable men").
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