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Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
The next competitor, Page Boy, offered a patented skirt in 1937. By the 1930s, wrap-around skirts with a series of buttons were available, but the new Page Boy skirt was constructed with a window over the area of the expanding abdomen which allowed the hemline to remain stable rather than to hike up as the woman's abdomen increased in size.
Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
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Model Jessica Blair highlighted in a TikTok video how clothing options for plus-size individuals were severely limited in the early 2000s, effectively excluding them from fashion. “Clothing options for plus-size people in the early 2000s were virtually non-existent, thereby completely excluding fat people from fashion,” Blair stated. [401]
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