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The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
[1] [2] The company produced Ultra Wave, a hair relaxer aimed at men that George developed while at Fuller Products, an African American cosmetics company. [1] [3] The product was sold in Chicago, Harlem and other African American neighborhoods of New York City to barbers. [3] Joan repositioned the product in 1957 as Ultra Sheen and marketed it ...
And hair relaxers were a means to be able to do that." Techniques for hair straightening include towel drying, blow drying, using a flat iron, and applying straightening chemicals known as relaxers.
Getting a relaxer at a young age was quite a common thing, but as is the case with many permanent chemical processes, relaxers can make hair more susceptible to damage and breakage, as it damages ...
Perming hair with the sodium thioglycolate method takes only 15–30 minutes of exposure to the sodium thioglycolate solution before a neutralizer solution is applied to bring the pH back to normal and re-bond the hair. The permanent relaxer straightens the hair instead of curling it. The same chemical methods can be used for this, but the hair ...
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