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Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children. The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Under its auspices more than 30,000 Tufty books about road safety were issued to parents.
Road traffic safety refers to the methods and measures used to prevent road users from being killed or seriously injured. Typical road users include pedestrians , cyclists , motorists , vehicle passengers, and passengers of on-road public transport (mainly buses and trams ).
Modern Road Safety makes a distinction between the situation and the management systems necessary to control it, with prevention activities that largely exceeds the self-evident fields of the traditional 3 E (Engineering, Enforcement, Education) approach, first introduced in 1925.
Hector the Cat (also known as Hector Cat, Hector the Road Safety Cat or simply Hector) is a fictional cat and mascot created to aid the teaching of road safety to children in Australia. Educational material relating to the character was developed by the Australian Department of Transport in association with state and territory road authorities ...
The Government’s strategy for improving road safety was set out in the framework paper "Tomorrow's Roads – safer for everyone". [2] The aim is to improve road safety and achieve casualty reduction targets of 40% of those killed and seriously injured and 50% reduction for children by 2010.
A driver safety program called the Driver Example Program was developed in 1964 by Chris Imhoff of the (US) National Safety Council. [3] The program instituted a Defensive Driving Course (DDC). Defensive Driving Courses, along with Instructor Development Courses were offered beginning 1964 and 1965, typically through corporate sponsorships.
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Traffic engineers refer to three "E's" when discussing traffic calming: engineering, (community) education, and (police) enforcement.Because neighborhood traffic management studies have shown that residents often contribute to the perceived speeding problem within their neighborhoods, instructions on traffic calming (for example in Hass-Klau et al., 1992 [4]) stress that the most effective ...