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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts. In the 1950s Myron moved from its New York City location to a three-car garage in Englewood, New Jersey. With the help of a handful of employees, products were distributed to nearly 2,000 customers.
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
It also began offering new products, such as a mechanical pencil, ballpoint pens, plastic slide rules (instead of wood), and an India ink drawing pen. [15] The Faber-Castell logo was changed in 1950 to an oval design, incorporating the Faber-Castell family crest and the green color which the company had been using since 1905. [15] [13]
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