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The formatting of the title of a pamphlet, which is on the divide between a booklet or short book on the one hand and a leaflet or brochure on the other – specifically, whether to italicize the title or place it within quotation marks – is left to editorial discretion at the article in question.
Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.
For formatting guidance see the Wikipedia:Article titles § Article title format section, noting the following: Capitalize the initial letter (except in rare cases, such as eBay ), but otherwise follow sentence case [ e ] ( Funding of UNESCO projects ), not title case ( Funding of UNESCO Projects ), except where title case would be used in ...
Per the overall MOS guidance to use logical quotation, punctuation should be placed outside the quotation marks (title formatting) of songs: Bob Dylan's Highway 61 Revisited album includes the songs "Like a Rolling Stone", "Ballad of a Thin Man", and "Desolation Row". Of course, if the song title itself contains punctuation, it goes inside: "Help!"
Bold text is stylistically offset from other text without conveying extra importance. The most common use of boldface is to highlight the article title, and often synonyms, in the lead section. Do not use bold text for emphasis. Use ''' to open and close bold text.
In Japan and elsewhere, a title in a second language is often added to the main title of a monolingual book. Particularly if the second language is English, provide the second title, but also provide the main title. From the article on the photographer Bishin Jumonji: Ran no fune (『蘭の舟』) / Orchid Boat. Tokyo: Tōjusha, 1981.
The Manual of Style (MoS or MOS) is an in-depth guide that provides standards on how to format Wikipedia articles. Following these guidelines helps keep the encyclopedia clear, consistent, and stable. The simplest way to do this is to find a well-written article and copy its formatting.
When true titles are mixed with generic titles, as is often the case in overtures and suites, only the true title is italicized. The generic portion of the title remains in roman type. It is the author's discretion whether to use the original version or the English translation of the true title.