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  2. Pitch book - Wikipedia

    en.wikipedia.org/wiki/Pitch_book

    A pitch book, also called a Confidential Information Memorandum, is a marketing presentation (information layout) used by investment banks, entrepreneurs, corporate finance firms, business brokers and other M&A intermediaries advising on the sale or disposal of the shares or assets of a business. It consists of a careful arrangement and ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  5. 5 Companies Banking on Digital Marketing - AOL

    www.aol.com/news/2012-04-16-5-companies-banking...

    Facebook has 845 million active users, Twitter has 140 million, and Google+ has more than 100 million. That's a lot of people looking at social networks, and advertisers are hoping to cash in on ...

  6. Microsoft PowerPoint - Wikipedia

    en.wikipedia.org/wiki/Microsoft_PowerPoint

    Microsoft Producer for PowerPoint 2003" was a free plug-in from Microsoft, using a video camera, "that creates Web page presentations, with talking head narration, coordinated and timed to your existing PowerPoint presentation" for delivery over the web. [244]

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A written presentation for external stakeholders is a detailed, well written, and pleasingly formatted plan targeted at external stakeholders. An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.

  8. Financial services - Wikipedia

    en.wikipedia.org/wiki/Financial_services

    Conglomerates – A financial services company, such as a universal bank, that is active in more than one sector of the financial services market e.g. life insurance, general insurance, health insurance, asset management, retail banking, wholesale banking, investment banking, etc. A key rationale for the existence of such businesses is the ...

  9. Mortgage and refinance rates for Dec. 20, 2024: Average ... - AOL

    www.aol.com/finance/mortgage-and-refinance-rates...

    Daily average mortgage rates on popular terms are rising as of Friday, December 20, 2024, with sharp moves higher for 30-year terms edging closer to 6.90% — an average 20 basis points higher ...

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