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A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
While the majority of professional and part-time streamers play video games, many often do IRL (in real life) streams where they broadcast their daily life.At first, many streaming sites prohibited non-gaming live streams as they thought it would harm the quality of the content on their sites but the demand for non-gaming content grew. [5]
It later became popular in the mid-2010s on sites such as Twitch. [5] By 2014, Twitch streams had more traffic than HBO Go and eventually hastened the closure of Justin.tv, which Twitch had originally spun out of. [6] [7] In 2015, YouTube launched YouTube Gaming, a video gaming-oriented sub-site and app that intended to compete with Twitch. [8]
YouTube Automation is noted for its scalability, enabling channel owners to potentially expand their channel's reach and content output without a corresponding increase in manual labor or time commitment. The model's flexibility is further underscored by its operability from any location with internet access.
Twitch is an American video live-streaming service popular in video games, including broadcasts of esports competitions. It also offers music broadcasts, creative content, and "in real life" streams. Twitch is operated by Twitch Interactive, a subsidiary of Amazon. [5]
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[18] [15] In July, Cassell's gaming channel reached 7.6 million subscribers and Gamasutra had listed it as the 6th most-subscribed gaming channel on YouTube. [22] [24] Cassell in a vlog from YouTuber MuzzaFuzza in 2014. Cassell's Twitch channel became the first to reach one million followers on 17 August, before Riot Games passed the milestone.