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Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. [2] PPC is generally used to refer to paid search marketing such as Google's AdSense or Google Ads. The advertiser pays each time someone clicks on their text or display ad.
Google Mini – reduced capacity, lower-cost version of the Google Search Appliance. Discontinued on July 31. [165] Google Wave – online communication and collaborative real-time editor tool that bridge email and chat. Support ended on April 30. [158] Slide.com – Discontinued on March 6. [166] Google Friend Connect – add social features ...
Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information.
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