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Budweiser Clydesdales, in harness. The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses, [1] that travel around the United States and other countries that remain in their official homes at the company headquarters at the Anheuser-Busch brewery complex in St. Louis ...
In business, a trojan horse is an advertising offer made by a company that is designed to draw potential customers by offering them cash or something of value for acceptance, but following acceptance, the buyer is forced to spend a much larger amount of money, either by being signed into a lengthy contract, from which exit is difficult, or by having money automatically drawn in some other method.
Smell Like a Man, Man [2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial.
Willis Kilmer, son of Jonas M. Kilmer and Julia E. Sharpe, was a marketing pioneer, newspaperman, and horse breeder. Born in Brooklyn, New York, he graduated from Cornell University in 1890. [1] He was perhaps best known for advertising and promoting his uncle's Swamp Root patent medicine formula until it became a household name. [2]
Advertising specialists love the horse's unifying quality, which enables them to erase problems of race or religion in their advertising campaigns: the horse knows how to catch the eye when it's in the spotlight, thanks to its blend of power, grace, speed and strength, and is now seen as an alliance between dream and reality, virility and ...
In June 2015, Monster agreed to a sponsorship deal with Zayat Stables to sponsor the race horse American Pharoah, rumored to be the largest single-horse advertising sponsorship to-date. The deal allows the product's logo to be used on the horse sheets , on jockey Victor Espinoza 's shirt and boots, as well as caps and other gear worn by people ...
John Desmond Singleton AM (born 9 November 1941) is an Australian entrepreneur.He built his success and wealth in the advertising business in Australia in the 1970s and 1980s, and later also had diverse investment interests in radio broadcasting, publishing and thoroughbred breeding and racing.
Ellen Merlo, the vice president of marketing services at Philip Morris, was quoted in a 1989 Marlboro advertisement: "We perceive Formula One and Indy car racing as adding, if you will, a modern-day dimension to the Marlboro Man. The image of Marlboro is very rugged, individualistic, heroic. And so is this style of auto racing.