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Evinrude Outboard Motors was a North American company that built a major brand of two-stroke outboard motors for boats. Founded by Ole Evinrude in Milwaukee , Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corporation (OMC) since 1935 but OMC filed for bankruptcy in 2000.
By 1921, Evinrude was back in business, in a venture he called the ELTO Outboard Motor Company. His new offering was the Evinrude Light Twin Outboard, a motor partly made of aluminum, reducing its weight by a third. Popular with the fishing fleets, this revolutionary engine outstripped sales of Evinrude's original outboard motor within three years.
1927 Johnson Seahorse outboard motor at the Tellus Science Museum. The original company that made Johnson inboard motors and outboard motors was the Johnson Brothers Motor Company of Terre Haute, Indiana, United States. They started building inboard 2-cycle marine engines in 1903 in a barn behind the house, along with matching boats.
From Airstream trailers and motorcycles to crayons and Stetson hats, many iconic brands and upstarts resist the urge to push all production overseas.
In 2001 Bombardier purchased the Evinrude Outboard Motors and Johnson Outboards trade names for the insolvent Outboard Marine Corporation. [19] In 2003, the company sold Bombardier Recreational Products to a group of investors: Bain Capital (50%), Bombardier Family (35%) and Caisse de dépôt et placement du Québec (15%) for $875 million. [20]
Some Mercury outboards with less than 60 HP are rebranded Tohatsus. [11] In 2011, Tohatsu and Evinrude Outboard Motors made a deal to make smaller engines ranging from 15 HP and down with Evinrude decals. [12] All outboard engines sold in North America by the now-defunct Nissan Marine were rebadged Tohatsus. [13]
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