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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
[49] [52] African-American men typically wore their hair relatively short, and they avoided passing a hot comb through their hair, because it was more difficult and dangerous to do so. [ 53 ] From the early to mid-20th century, conking was a popular style for African-American men, and required the use of a chemical treatment known as a relaxer ...
When the hair gel holding down the fine hairs begins to flake and lose its hold, one's edges are said to be "lifting." Laid edges can also be used to blend the hairline of a wig (particularly lace wigs) or hair extensions to make them look more natural and aesthetically pleasing. In this case, many wearers trim the hairs on the hairline of the ...
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.
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The more damage the hair sustains, the shorter the lifespan of the artificial hair. Most human hair extensions can be treated as real hair, albeit more gently. *Since human hair extensions are usually heavily processed to achieve uniform color and texture, a mild shampoo is recommended, along with a light conditioner to reduce tangling.
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