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The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
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Rock 'Em Sock 'Em Robots is a two-player action toy and game designed by Marvin Glass and Associates and was first manufactured by the Marx toy company in 1964. [1] It features two dueling robot boxers, Red Rocker and Blue Bomber, mechanically manipulated by the players, and the game is won when one player knocks the opposing robot's head up and off the shoulders.
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