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K-Beauty is associated with the Korean Wave; for example, the South Korean cosmetics company Amorepacific sponsored My Love from the Star, a 2014 K-drama whose constant marketing of Amorepacific products resulted in an increase in skincare and lipstick sales of up to 75 and 400 percent.
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
The physical appearances of K-pop idols, with slim bodies and pale skin, impacts Korean beauty standards. Korean beauty standards have become a well-known feature of Korean culture . In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons placed South Korea in the top ten of countries who had the highest rate of ...
This trend is known as "K-beauty," and it has been popularized by K-pop idols, actors, and social media influencers. Many of these idols have become beauty icons and have allowed many men to access beauty products and to feel comfortable using them.
Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestra, Cosrx, AP Beauty, and Innisfree. [2]
Soko Glam (SokoGlam!) is an online marketplace that specializes in Korean beauty products. [1] [2] [3] The company was founded in 2012 by Charlotte Cho and David K. Cho, [4] and is considered one of the biggest providers of K-Beauty products in the US. [5] [6]
Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. [1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades. [2]
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