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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
In 1950, he opened his first manufacturing plant in Dayton, Ohio with five employees. He named his first dog food, "Iams 999" to imply that it was nearly perfect. In 1982, Iams sold the business to Clay Mathile, who had joined Iams in 1970 and was Paul's business partner and friend. In 1999, the Mathiles sold The Iams Company to Procter and Gamble.
The recommended crude protein in adult dog food is no less than 18 per cent, according to the Association of American Feed Control Officials, but for puppies, it should be around 22.5 per cent.
Menu Foods' recalled products alone represent nearly 100 brands of cat and dog food, and as of 11 April, are the only brands known to have caused sickness in animals. Below is an overview of affected brands, as provided by the FDA and the companies: Menu Foods: Over 50 brands of dog food, [9] and over 40 brands of cat food. [10]
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