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  2. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...

  3. Self-brand - Wikipedia

    en.wikipedia.org/wiki/Self-brand

    Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...

  4. Michael Jordan's Chicago Mansion Sells for $9.5 Million After 12 Years on Market The retired NBA legend's sprawling Highland Park estate has been on the market on and off since 2012 Reuters 12 ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  6. Merchandise Mart - Wikipedia

    en.wikipedia.org/wiki/Merchandise_Mart

    Started in 1928, completed in 1931, and built in the same art deco style as the Chicago Board of Trade Building, its cost was reported as both $32 million and $38 million. The building was the largest in the world in terms of floorspace, but was surpassed by the Pentagon in 1943, [ 28 ] and now stands forty-fourth on the list of largest ...

  7. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    The brand is known for its expensive yet casual wear, cashmere polos, sport-inspired wear, and involvement in mod culture. In 2010, the brand collaborated with the late British singer, Amy Winehouse to release a 1950s and 1960s inspired collection all designed by Winehouse herself. Richard Martin, former marketing director for Fred Perry, said ...

  8. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand; Employer branding, the application of brand management to recruitment marketing and internal brand engagement

  9. Dying To Be Free - The Huffington Post

    projects.huffingtonpost.com/dying-to-be-free...

    Since the heroin epidemic first hit, the 110 beds at the publicly-funded Grateful Life Center have become some of the most coveted real estate in Northern Kentucky. The facility for men, part of the Recovery Kentucky network, is located in Erlanger, just down the road from the Kenton County jail.