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WD-40's formula is a trade secret. [17] The original copy of the formula was moved to a secure bank vault in San Diego in 2018. [18] To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
CRC's first product, 5-56, is still sold. However, 6-56, a silicone-based replacement, is CRC's current competing product for WD-40. [5] Brakleen, a tetrachloroethylene (PERC)-based brake cleaner, is one of CRC's signature products. It has gained a cult following due to its dissolving power and has been used off-label for many other purposes, a ...
The product changed ownership many times throughout the 20th century and was bought by its current owners, the WD-40 Company, in 1995. The current marketing slogan is "The Tool Kit In A Can," with the logo of the text "3 in" inside a large numeral "1".
Margins matter. The more WD-40 (NAS: WDFC) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.
With 176 countries selling it, over 2,000 documented uses for it, and over a billion dollars in revenue from it, it seems like there’s no stopping WD-40.
WD-40 is known for its thousands of uses, but there are a few times that you should avoid using the product. The post 5 Times You Should Never Use WD-40 appeared first on Reader's Digest.
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