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  2. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot, Inc. is an American developer and marketer of software products for inbound ... Key features include AI-driven content generation, SEO recommendations, and ...

  3. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  4. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  5. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]

  6. W3C Markup Validation Service - Wikipedia

    en.wikipedia.org/wiki/W3C_Markup_Validation_Service

    The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check pre-HTML5 HTML and XHTML documents for well-formed markup against a document type definition (DTD). Markup validation is an important step towards ensuring the technical quality of web pages.

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

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