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It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behaviour profiles. [2] It helps gauge traffic and popularity trends, which is useful for market research.
Canvas fingerprinting is one of a number of browser fingerprinting techniques for tracking online users that allow websites to identify and track visitors using the HTML5 canvas element instead of browser cookies or other similar means. [1]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from , how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. [12]
Additionally, common web analytics software that use server log parsing to associate different IP addresses with "unique visits" may fail to actually identify unique visitors. This is due to IP addresses from each mobile device originating from a gateway IP address of the network access provider.
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Measuring unique user data can be distorted by automatic activity, for example, bots or other instances of the website being opened where there is no human present or interacting with the website. Estimations of unique user traffic statistics are usually filtered to remove this type of activity by eliminating known IP addresses for bots, by ...
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