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2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   SEO: Check your website’s search engine rankings, keyword profiles, and organic search volume. Step 3: Analyze Your Website’s Performance Usually your website is your first point of contact ...

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

4. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...

5. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site.

6. Web development - Wikipedia

   en.wikipedia.org/wiki/Web_development

   The web development life cycle is a method that outlines the stages involved in building websites and web applications. It provides a structured approach, ensuring optimal results throughout the development process. [citation needed] A typical Web Development process can be divided into 7 steps.

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in ...