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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Rice, brown, parboiled, dry, UNCLE BEN'S (#20042) Nutritional value per 100 g (3.5 oz) ... Ben's Original (formerly known as Uncle Ben's) Converted Rice; References
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
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Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...
Instant rice is a white rice that is partly precooked and then is dehydrated and packed in a dried form similar in appearance to that of regular white rice. That process allows the product to be later cooked as if it were normal rice but with a typical cooking time of 5 minutes, not the 20–30 minutes needed by white rice (or the still greater time required by brown rice).
Uncle Ben’s rice is consciously uncoupling from its racist imagery. Parent company Mars Inc. announced Wednesday that it would “evolve” the brand away from the iconic photo of an African ...
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