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On the first day of the May 1996 E3 show, Sony announced a PlayStation price reduction to $199, [42] a reaction to the release of the Model 2 Saturn in Japan at a price roughly equivalent to $199. [90] On the second day, Sega announced it would match this price, though Saturn hardware was more expensive to manufacture. [91] [92]
Prior to E3 1995, the Sega Saturn had already released in Japan, and was slated for a September 2, 1995, American release. [6] On the first day of E3 1995, Sega CEO Tom Kalinske gave a keynote presentation in which he revealed the Saturn's release price of US$ 399, and described the features of the console.
Sega released several variations of this console in Japan, the third of which, the Sega Mark III, was rebranded as the Master System and released worldwide in 1985. They went on to produce the Genesis —known as the Mega Drive outside of North America—and its add-ons beginning in 1988, the Game Gear handheld console in 1990, the Sega Saturn ...
The Sega Saturn was Sega's entry into the stand-alone 32-bit console market. It was released in Japan simultaneously with the 32X in November 1994, although it would not have a North American release until six months later. [3] It became Sega's most successful console in Japan.
Before the release in North America, Sega and Sony presented their consoles at the first Electronic Entertainment Expo (E3) in Los Angeles on 11 May 1995. At their keynote presentation, Sega of America CEO Tom Kalinske revealed that their Saturn console would be released immediately to select retailers at a price of $399.
Sega released the 32X on November 21, 1994, in North America, December 3, 1994, in Japan, and January 1995 in PAL territories, and was sold at less than half of the Saturn's launch price. [99] [100] After the holiday season, interest in the 32X rapidly declined. [98] [101] The Sega Saturn failed to repeat the western success of the Genesis.
The Sega Neptune is an unproduced two-in-one Genesis and 32X console which Sega planned to release in fall 1995, with the retail price planned to be under $200. [ 16 ] [ 33 ] It was featured as early as March 1995, with Sega Magazine saying the console "shows [Sega's] commitment to the hardware", [ 34 ] and that the system would be compatible ...
Sega also released the Genesis Nomad, a handheld unit that played Sega Genesis games, in 1995 in North America only. [ 99 ] [ 100 ] The unit had been developed through Sega of America with little oversight from Sega's main headquarters, and as Sega moved forward, the company as a whole decided to put more focus on the Sega Saturn to stay ...
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