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In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
The false-uniqueness effect is an attributional type of cognitive bias in social psychology that describes how people tend to view their qualities, traits, and personal attributes as unique when in reality they are not. This bias is often measured by looking at the difference between estimates that people make about how many of their peers ...
The Cognitive Bias Codex. A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. [1] Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world.
A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [2]
For example in a lexical decision task a participant observes a string of characters and must respond whether the string is a "word" or "non-word". Another example is the random dot kinetogram task, in which a participant must decide whether a group of moving dots are predominately moving "left" or "right".
In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1]
The bias can be mitigated by having managers find common ground with the employee, thus priming the manager to see the employee as part of their in-group. [10] Firms can also counter the bias through implicit bias training and by having hiring and promotions be a data and metrics driven process.
More specifically, allegiance bias is when this leads therapists, researchers, etc. believing that their school of thought or treatment is superior to others. [3] Their superior belief to these certain schools of thought can bias their research in effective treatments trials or investigative situations leading to allegiance bias.