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  2. Brand alliances - Wikipedia

    en.wikipedia.org/wiki/Brand_alliances

    A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...

  3. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

  4. The 50 Fastest-Growing Restaurant Chains Right Now - AOL

    www.aol.com/15-fastest-growing-restaurant-chains...

    Wendy's not only has hundreds of restaurants slated to open in 2024, but the new locations will boast a new-and-improved design.. Last August, the company unveiled a brand-new type of restaurant ...

  5. Internet branding - Wikipedia

    en.wikipedia.org/wiki/Internet_branding

    The Internet is a powerful branding tool for many businesses as it offers numerous ways to promote a business. [5] Interactivity as one of the natures of the Internet helps companies communicate the brand messages instantly and talk to consumers directly, generating exclusive and individual interactions with them. [6]

  6. Guy Fieri's Trattoria serves up classic, quirky Italian food ...

    www.aol.com/guy-fieris-trattoria-serves-classic...

    The lasagna has 68 layers of pasta, béchamel, ragù, ricotta and mozzarella that's plated like a slice of cake on its side, then broiled so everyone gets some of the crispy bits.

  7. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory, brands need to be able to connect to consumers in an authentic way, creating a brand persona usually helps build this sort of connection. Positioning is one of the most powerful marketing ...

  8. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

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