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Promotional representatives, also known as promo reps, are people who are hired to promote a brand, product, or service.They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising.
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
There are numerous degree programs and academic courses focusing on concert promotion and venue management. Some of these are full degree programs, while others are certificates offered for post-graduate studies. For example, New York University offers a Certificate in Meeting, Conference, and Event Management, and a Certificate in Sports ...
Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...
The company stated that it wanted the option to "work with individual organizers to secure video and photos at their events for marketing and promotional purposes", but admitted that the clauses were too broadly-worded. [16] In August 2018, Picatic, a Vancouver-based ticketing and event registration platform, was acquired by Eventbrite. [17] [18]
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A trade show model (also known as a convention model, [6] trade show hostess, [6] booth companion, [7] or booth professional; [8] a term that has been used only in Japan is companion lady [9] but today more often used is event companion (イベントコンパニオン)) is an assistant that works with a company's sales representatives at a ...
The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.