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2. List of advertising awards - Wikipedia

   en.wikipedia.org/wiki/List_of_advertising_awards

   Creativity, innovative ideas and new technology in advertising, digital media, production, design, package design, music & sound and branded entertainment United Kingdom: Creative Circle Awards: Creative Circle: Person or organisation that has had the greatest impact on advertising / Single best advertising creative idea United Kingdom: D&AD ...

3. Symbol-intensive brand - Wikipedia

   en.wikipedia.org/wiki/Symbol-intensive_brand

   [citation needed] The symbol-intensive brand [6] definition was introduced by Stefania Saviolo and Antonio Marazza in the book Lifestyle Brands – A Guide to Inspirational Marketing. Analyzing a brand's choices in terms of competitive scope (number of targets and categories served) and type of benefits provided to the customer, [ 7 ] five ...

4. Immersion marketing - Wikipedia

   en.wikipedia.org/wiki/Immersion_marketing

   Immersion marketing or immersive marketing succeeds engagement marketing, the difference being a huge emphasis on enveloping consumers in the brand. [1] Therefore, Shar Van Boskirk of Forrester Research characterizes it as "a cohesive and all-encompassing experience across any channel where the customer is."

5. List of Burger King marketing campaigns - Wikipedia

   en.wikipedia.org/wiki/List_of_Burger_King...

   Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

6. Big Idea (marketing) - Wikipedia

   en.wikipedia.org/wiki/Big_Idea_(marketing)

   Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

7. Is AI any good at choosing gifts? - AOL

   www.aol.com/someone-impossible-buy-perhaps-ai...

   GiftList has plenty of competition from other services including Cool Gift Ideas and my MyMap.AI. In a way, services like those replicate how shopping used to be, says Linda Ellett, UK head of ...