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The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press.
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and ...
The Journal of Consumer Affairs is a peer-reviewed academic journal that was established in 1967 and is published by Wiley-Blackwell on behalf of the American Council on Consumer Interests. It covers research on consumer behavior, consumer and household decision making, and the implications of practices and policies on consumers' wellbeing ...
Research on the factors that influence behavior, however, have received far less attention than institutional actors such as governments and industries. [13] The research suggests that there are many internal and external factors that affect behavior and the reasons behind consumer choices. [1]
Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one. Cname="CCT1">Arnould, E. J.; Thompson, C. J. (2005). "Consumer culture theory (CCT): Twenty Years of Research". Journal of Consumer Research. 31 (4): 868– 882.
The original research by Ofer Zellermayer [6] showed that when it came to the pain of paying, consumers preferred using methods of payment they ranked as the least painful. Bank deduction (direct debit) and credit card were preferred, whereas check and cash were judged to be the most painful, and the least preferred.
Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]
The development of this category applies to both research and business areas (e.g. consumer protection), but also the importance of performing specific roles of consumer society (identification of individuals with the people that play similar roles) for the transformation of the social structure (e.g. New forms social life, such as IKEA-family).