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Netflix launched its ad-based plan in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK in 2022. The standard plan with ads costs $6.99 a ...
The company said it will team up with Trade Desk , Google Display & Video 360, and ad-tech firm Magnite who will join Microsoft to accelerate automated ad buying. Netflix's ad-tier plan costs $6. ...
Netflix currently boasts 232.5 million global subscriber base, but the company said ad-based users have more than doubled since early 2023, with more than a quarter of Netflix sign-ups now ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown .
Netflix says its ad-supported plan includes “the vast majority” of TV shows and movies available on the standard no-ads tiers — but more than a year after the streamer introduced the cheaper ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.