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www.kerastase.com Shopfront in Israel promoting Kérastase products in 2023 Kérastase ( French pronunciation: [keʁastaz] ) is a French luxury hair and scalp care line that distributes products internationally.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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