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Classic Electra headbadge. At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive", [5] Bänziger decided there was a market niche for a stylish, affordable cruiser ...
Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names. With its headquarters in Waterloo, Wisconsin, Trek ...
Crank forward. Lady bike, beach cruiser by Electra Bicycle Company. A crank forward bicycle has the bottom bracket and cranks set further forward, relative to the seat, than a traditional upright bicycle. Bicycles of this type are also called easy bikes/EZBs, flat foot bikes (from Electra's 'Flat Foot Technology'), laid back bikes, semi ...
Benno Bikes is a bicycle brand and manufacturer of electric bicycles, cargo bikes, and comfort bikes, as well as cargo accessories and bicycle parts.It was founded [1] in 2015 by Benno Baenziger (a.k.a. Bänziger) — who made a name and reputation by co-founding with Jeano Erforth, Electra Bicycle company, a modern electric bike manufacturer, [2] in Del Mar, California.
Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972. [1] Serotta built frames for the Coors, Crest and 7-Eleven pro teams, although Team 7-Eleven bikes were branded as Murray and later Huffy. Serotta also built bikes for the 1984 Los Angeles Olympic Games ...
Bicycle handlebar. Drop handlebars (of the "ergo" or "anatomic" variety) Porteur type bicycle handlebar, from an Italian Bianchi bicycle, circa 1940. A bicycle handlebar[1] is the steering control for bicycles. It is the equivalent of a tiller for vehicles and vessels, as it is most often directly mechanically linked to a pivoting front wheel ...
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