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The Creator Awards are made by the New York firm Society Awards. [8] Prior to March 2021, YouTube featured three additional benefit levels. These are not eligible for Creator Rewards, but they do offer several preliminary benefits: Graphite was for channels with 1 to 999 subscribers. [9] Opal was for channels with 1,000 to 9,999 subscribers. [10]
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
Initially, the service hosted only music videos from UMG and SME, syndicated on YouTube and its app, [8] and the advertising revenue was shared by Google and Vevo. [ 9 ] [ 10 ] Originally, WMG was reported to be considering hosting its content on the service after it launched, [ 11 ] but formed an alliance with rival MTV Networks (now Paramount ...
Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet's 2019 financial report. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. YouTube's revenues made up nearly 10% of the total Alphabet revenue in 2019.
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Google CEO Sundar Pichai said that YouTube is delivering the lion's share of subscriptions growth, thanks to a mix of paid services that includes live television, music, ad-free online content ...
The YouTube Music platform can be used without a subscription, but carries video advertising, and does not support background playback on mobile devices. [58] [59] The YouTube Music service eventually replaced Google Play Music entirely in 2020, and Google no longer operates a digital music store. [60] [61] [62]
The apps collecting the most data about you are among the most widely used. Kurt the CyberGuy takes a look at 20 of these apps and how you can protect personal information.