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A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood.
The Continental Mark VII was renamed the Lincoln Mark VII and given Lincoln badges with the first three digits of the VIN changed from 1MR Continental to 1LN Lincoln. [5] Other visual changes involved the addition of a federally mandated center brake light (CHMSL). The rarely-seen BMW diesel was dropped from the line, as was the Versace Edition.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
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Starting with the 1983 model year, the grille and taillamps were redesigned as the Grand Marquis became a distinct model line. [9] For 1985, to lower production costs, the external "Electronic Fuel Injection" and "Automatic Overdrive" emblems were deleted (both had become standard features); for 1986, a CHMSL (center brake light) was introduced ...
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Alongside the Mark V, Lincoln marketed a similar edition of the Lincoln Continental sedan. Distinguished from all other examples of the Mark V by its lack of opera windows, the Collector's Series was produced in four colors Midnight Blue Moondust Metallic, White, Diamond Blue Moondust Metallic (shared with the Diamond Jubilee Edition) and Light ...
The Valentino Designer Series was added, including a separate exterior/interior design from the Givenchy Series; on Designer Series trunklids, the Lincoln star emblem was replaced by each the logo of each designer. [74] For 1986, the Valentino Designer Series was discontinued, leaving just the standard Continental and Givenchy Designer Series.